Last week I wrote an article about the “Drive-Dry” campaign and promoting the “drive dry” attitude amongst friends, family and fellow countrymen of South Africa. After writing the article, I was contacted about a new app from SPAR, called “Dryver” and thought you might like to know a bit more…
Dryver – The Social Media Network that Gets You Home Safely
As you may know, TOPS at SPAR have more that 500 stores across Southern Africa and are known for their edgy marketing and advertising campaigns. This led them to launching, a SA first, social network incorporated and innovative new app aimed at people who are out and over the legal drinking limit, but don’t want to drink and drive.
With the new zero drinking limit legislation imminent, TOPS at SPAR has taken the lead in addressing the issue,...Read More