Last week I wrote an article about the “Drive-Dry” campaign and promoting the “drive dry” attitude amongst friends, family and fellow countrymen of South Africa. After writing the article, I was contacted about a new app from SPAR, called “Dryver” and thought you might like to know a bit more…
Dryver – The Social Media Network that Gets You Home Safely
As you may know, TOPS at SPAR have more that 500 stores across Southern Africa and are known for their edgy marketing and advertising campaigns. This led them to launching, a SA first, social network incorporated and innovative new app aimed at people who are out and over the legal drinking limit, but don’t want to drink and drive.
With the new zero drinking limit legislation imminent, TOPS at SPAR has taken the lead in addressing the issue, not with shock tactics, but with a proactive solution. Mark Robinson, Group Liquor Manager for TOPS at SPAR said “We aim to affect positive change … Immediately and in the future. We know the effects of drinking and driving and we want to give our customers a solution; making them aware that they have a choice to be responsible.”
“Drinking and driving is a serious issue in our country and we feel strongly about playing our part in finding solutions to the problem. By delivering our message in a practical, fun way, that includes a call to action, we believe we are taking our responsibility seriously,” he continued.
The app is “tipsy friendly,” simple, and easy to use. Easier than drunk texting that special someone, or ex. It creates a mobile community network of friends from one’s existing phone contacts, whereby help or a lift home can be arranged, at any time you feel you’ve had ‘one too many’.
Users set their status to either “DRYVING” or “DRINKING.” Friends can then view one another’s statuses and connect with each other before they set out for a night out, or use DRYVER when they’re already out and about. In addition, ‘Designated Drivers’ can be agreed on in advance and this can be communicated to the DRYVER Friends List.
A clever feature of the DRYVER app is the “Rescue Me” option, which can be activated if you’re feeling a little too tipsy to contact a friend directly. DRYVER will then send out an SOS message with your current location to all the active DRYVERS on your list. If all else fails, the DRYVER taxi service tab will enable the user to find a taxi in the area, ensuring a safe trip home.
To use the app, go to dryver.mobi from your Apple, Android, Windows or Blackberry Smartphone. The app is also paired with networking and geo-location technology.
Always remember, give a jackass an education and you’ll have a smartass!